The brief consisted of developing and implementing a visual identity for a client in this case three investors, wiling to open a Boutique hotel based in a tourist location the National Park in Donegal in Ireland, that is set to launch in 2023.The key objective is to bring the Scandinavian lifestyle into the West of Ireland - merging nature and contemporary design into one.   

The answer to the brief was to develop a Brand Identity. Creating a compelling brand identity that aligns with vision and target market and Scandinavian design that is known for its minimalism, functionality, and emphasis on natural elements. This includes choosing a name, logo, colour palette, typography, and overall design aesthetics that reflect the personality and positioning of the hotel brand.